- THE ONLY ARTISANAL SARDINE – Once you’ve tried NURI, there’s no going back. These masterfully crafted sardines stand out in a typically ‘ho-hum’ category, offering unparalleled freshness, flavour and aesthetic appeal.
- SECRET RECIPES STEEPED IN TRADITION – Unlike most canned fish, NURI is crafted according to time-honoured family recipes using the finest Portuguese ingredients.
- GORGEOUSLY GIFT-WRAPPED – Each can of NURI is lovingly wrapped in a stylish vintage wrapper, adding extra ‘specialness’ that catches the eye and commands pride of place in the pantry.
- UNIQUE IN ITS CATEGORY – Shoppers are increasingly aware of the health benefits of small, oily fish, but struggle to find tasty options – until now. The inside-and-out appeal of NURI is a game- changer for sardine lovers.
- 100% REFINED OLIVE OIL – For astute consumers, the oil or brine in which canned fish is packed can be particularly disappointing. NURI, however, use top-quality olive oil bursting with tomato sauce flavour and health benefits.



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